About Me
I’m Umut Onat, a sports communicator and athlete manager based in Istanbul, working at the intersection of sports, media, and marketing since 2011.
With a degree in Visual Communication Design from Ege University’s Faculty of Fine Arts, I combine a creative perspective with a strategic approach to athlete communication and brand storytelling.
I develop communication strategies, create compelling content, and build athlete brands that reflect each individual’s personality, values, and career.
Through sports marketing and brand partnerships, I connect athletes with brands that align with their identity and ambitions, creating meaningful collaborations that deliver value for both sides. From strategic planning and creative direction to partnership development and campaign execution, I work to turn athletic talent into powerful, authentic brands.
My goal is to help athletes tell their stories, strengthen their connection with audiences, and create lasting opportunities both within and beyond sport.
CV
Experiences
- • 2023 - ongoing Athlete Management & Media Director key people media Professional athlete management, sports marketing, and brand partnerships are at the core of my work. From connecting athletes with the right brands and managing commercial projects to leading PR and communication strategies around their sporting achievements, my approach covers every aspect of an athlete’s professional journey.Combining sports marketing expertise with a background in visual communication and creative direction, I bring together strategic thinking and creativity to build strong athlete brands and meaningful partnerships.
- • 2020 - 2024 Sports & Athlete Comminication Specialist Follow Soccer Social Media Agency Work for: Hakan Çalhanoğlu, Cenk Tosun, Gedson Fernandes, Milot Rashica, Kenan Karaman, Nadiem Amiri, Çağlar Söyüncü, Burak Yılmaz, Mert Müldür, Cengiz Ünder, Cyle Larin
- • 2021-2022 Sports & Athlete Comminication Specialist Players ID Sportsmarketing Agency Work for: Patrick van Aanholt, Ryan Donk, Garry Rodrigues, Wout Weghorst
- • 2017 - ongoing Co-Founder: BPT Spor BPT HABER MEDYA & REKLAMCILIK LTD ŞTİ As the founder and leader of SporBPT, the sports division of BPT Haber, our dedicated team collaborates to deliver high-quality, unbiased sports news to our audience. We pride ourselves on being "the most qualified neutral zone in digital sports media," providing timely updates, in-depth analyses, and engaging content across various sports disciplines. Our collective goal is to keep sports enthusiasts informed and entertained by offering a diverse range of content, from breaking news to exclusive interviews. Through our active presence on platforms like Instagram, we ensure our followers receive the latest developments in the sports world, presented with professionalism and integrity.
- • 2021 - 2022 Creative Content & Visual Design Beşiktaş JK Developed creative communication concepts and visual strategies aligned with Beşiktaş Esports’ brand identity. Contributed to the team’s digital presence through campaign visuals, brand storytelling, and content initiatives designed to strengthen audience engagement and brand recognition.
- • 2019-2021 Creative Content & Visual Design Galatasaray SK Collaborated with Galatasaray’s social media team to develop creative concepts and visual communication strategies centered around the club and its athletes. Focused on translating sporting moments and athlete stories into engaging digital content, strengthening the connection between the club, its players, and its audience.
Contact me:
hi@umutonat.com